[ Tips ] 一分鐘使用導覽
商品編號： 9-390-030 出版日期： 1989/08/31 作者姓名： Tedlow, Richard S.;Smith, Wendy K. 商品類別： Other 商品規格： 18p 再版日期： 2005/10/20 地域： United States 產業： Healthcare service industry;Pharmaceutical industry 個案年度： 1949 - 1989
商品敘述：
Covers the history of Tylenol from the autumn of 1982 through the second tampering incident in February 1986. Also deals with other developments in the history of Johnson & Johnson, especially the acquisition and divestiture of Technicare.
涵蓋領域：
Crisis management;Business history;Business law and ethics;Advertising strategy;Marketing strategy
相關資料：
Case Teaching Note, (5-307-028), 16p, by Sandra J. Sucher, Aldo Sesia;Video Supplement, (9-890-513), 54p, by Richard S. Tedlow
哪些人也有訂購？